PARTICIPATION IN THE CHAMPIONSHIPS
 GENERAL ADMISSION

INTERNATIONAL CHAMPIONSHIPS PERMANENT MAKEUP WITH THE PARTICIPATION OF 35 COUNTRIES

THE CHAMPIONSHIP CONSISTS OF THE FOLLOWING STAGES:

CHAMPIONSHIPS ARE IN THE FORMULA ONLINE BEFORE THE MAIN EVENT: UNITED STATES - OCTOBER 8, 2025, WORLD FINAL NOVEMBER 8, 2025

DOWNLOAD THE PDF REGULATIONS→

EDUCATIONAL CONFERENCE
WITH THE PARTICIPATION OF THE BEST ARTISTS
AND SPEAKERS OF PMU
October 8, 2025 New York

SPEAKERS LECTURES ON STAGE



DEMO SPEAKERS MODEL SHOWS

CHAMPIONSHIPS | 10.01.2025 UNITED STATES (online)

JUNIOR

MASTER

Gala + Awards Ceremony

GREAT OPPORTUNITYREPRESENTING THE COUNTRY BEFORE THE GRAND FINAL

  • REGISTER YOUR PARTICIPATION
    IN THE CHAMPIONSHIP SEMIFINALS
    ETALON MIX
  • FIGHT FOR THE PODIUM
    AND ATTRACTIVE
    GRAND PRIX AWARDS
  • REPRESENT YOUR COUNTRY
    REPRESENT YOUR COUNTRY
    35 NATIONS CHAMPIONSHIPS IN DUBAI
REGISTER TO PARTICIPATE →

ETALON MIX is the international world championship in permanent makeup.

Each participating country hosts a national semifinal, inviting the biggest stars of the PMU arena to serve as jurors. For the fourth time in history, participants from the United States will be participating.

CHAMPIONSHIP CATEGORIES →

Anyone can register for the semi-finals of the championship in the USA, even foreigners, provided they live and work in the USA.

The winners will be selected based on scores awarded by an independent jury. The top finishers in each category, selected by the independent jury, will be selected to represent the national team and will be eligible to compete in the grand finale in Dubai.

Participants who have been awarded the right to participate in the Final of the World Permanent Makeup Championship and their models whom they have chosen to apply makeup in the Final will stay in a 5-star hotel in Dubai for 5 nights free of charge, including accommodation and transfers from the airport to the hotel.

JURY

  • FREE STAY
    AS A REPRESENTATIVE
    AT THE ETALON FINALE IN DUBAI

  • OPEN CHAMPIONSHIP RESULTS

  • GRAND PRIX AWARDS

SCHEDULE October 8, 2025 | Etalon Mix Event New York 2025

Live Conference • International Championship • Awards Gala 📍 Ravel Hotel – 8-08 Queens Plaza S, Long Island City, NY 11101

  • TIME
    EVENT
  • 09:00 - 10:00 AM
    Registration & Check-in
  • 10:00 - 10:10 AM
    Opening Ceremony. With Albina Lazareva & Sergey Lazarev
  • 10:10 - 10:30 AM
    Ceremonial Segment I. Special recognitions
  • 10:30 - 1:00 PM
    Stage Presentations. Industry speakers & education
  • 1:00 - 1:45 PM
    Lunch Break
  • 1:45 - 2:00 PM
    Ceremonial Segment II. More surprises & shoutouts
  • 2:00 - 5:00 PM
    Demo Shows. Live technique showcases
  • 5:00 – 7:00 PM
    Awards Ceremony. Championship winners announced
  • 7:00 – 9:00 PM
    Celebration. Music, drinks, and good vibes